Insights
Notes on growth, brand and the software behind them.
Practical writing for founders and marketing leads, what we have learned running campaigns, building sites and reporting on both.
How to choose a marketing agency: 9 questions that reveal everything
Most agency pitches are designed to be hard to compare. These nine questions cut through it, and the answers tell you more than any case study deck.
7 social media strategies that actually build brand exposure
Seven social media strategies that survive contact with a real business, chosen for what they do to demand, not for what they do to follower counts.
SEOCost of SEO in India: a 2026 guide with real numbers
What SEO actually costs in India in 2026, the four price bands, what sits inside each, and how to tell an underpriced retainer from a genuine bargain.
About usVortex Media: a marketing and technology consultancy in Valsad
Who we are, how we work, what we charge for and what we will tell you not to spend money on, written to be checked rather than admired.
StrategyWhat online marketing actually changes about a business
Beyond leads: the five structural things online marketing changes about how a business operates, and the two situations where it is the wrong investment.
Web & technologyHow to make your website faster (and why rankings follow)
The handful of fixes that actually move page speed, images, fonts, third-party scripts and hosting, in the order that gives you the most for the least work.
SEOHow SEO improves website traffic for businesses in Gujarat
Why local search works differently in Gujarat, language, the map pack, and the district-level competition gap most businesses never think to exploit.
ToolsThe digital marketing tools a small business actually needs
A short, opinionated stack: what to install first, what most businesses buy too early, and the free tools that outperform paid ones for small teams.
HealthcareDigital marketing in healthcare: what works, and what is not allowed
Healthcare marketing in India has real legal limits and a real opportunity. What clinics and hospitals can do, what they cannot, and where the demand is.
FundamentalsThe basics of online marketing, explained as arithmetic
Online marketing is four numbers multiplied together. Understand which one is weakest and you will know exactly where your money should go next.
FundamentalsWhat is digital marketing? A practical guide for Indian businesses
Digital marketing explained without the jargon: the seven channels, what each is actually good at, what it costs, and how to tell whether it is working.
BrandRebranding: when it is worth it, and how to avoid losing what you built
Most rebrands solve the wrong problem. How to tell whether you need a new identity or a clearer message, and how to change one without losing search traffic.
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