We were built out of frustration with agencies.

The problem we were built around

A growing business ends up with a designer, a media buyer, a web developer, a video team and someone doing SEO. Five contracts, five calendars, five versions of the brief. When the number goes down, each of them can point at one of the others, and none of them is wrong.

The alternative most people are offered is a large agency where your account is small enough to be handled by whoever is free. We wanted a third thing: senior people, all the disciplines, one contract, and a number somebody is answerable for.

What actually makes this different

Everything is in-house. Strategy, creative, media, engineering, content, events and brand protection — 7 disciplines, 45+ services, no subcontracting to a partner you never meet. The practical effect is speed: a tired ad can be rewritten, redesigned and relaunched in two days because those three people sit together.

We built our own software. Vortex OS is the platform our account teams run client work inside — spend, pipeline, creative approvals and the weekly report, generated from live data. It exists because we got tired of clients having to ask how it was going. It also means the engineers who build for you already maintain a product of their own.

Nothing is held hostage. Your domain, your ad accounts, your repository, your data — all registered to you, with us as a user you can remove. Retainers run monthly with thirty days’ notice. We would rather you stayed because the work was good.

Where we work

We are based in Valsad, in South Gujarat, and most of our work is in India — healthcare and wellness first, then FMCG and cosmetics, hospitality, real estate and D2C. We also work with clients in five other countries, largely asynchronously, with written reporting rather than calls at inconvenient hours.

We work in English, Hindi and Gujarati, written natively in each. In this part of the country that is not a nice-to-have — it decides whether the work is read.

What we are not

We are not the cheapest, we do not do twelve-month lock-ins, and we will tell you when the honest answer is to spend less than you planned or to hire in-house instead of renewing with us. That has cost us retainers. It is also why 54+ brands have been through here.