Growth is worthless if someone else can take it
Growth is worthless if someone else can take it.
The expensive way to learn this
A brand spends three years becoming recognisable. Then a competitor registers a near-identical mark in the same class, or a supplier files the name they have been printing for you, and the choice is a long dispute or a rebrand.
It is entirely avoidable, and it is avoided at the beginning, cheaply.
What we do
Search before you commit. A clearance search across the relevant classes before naming is signed off. This is the single highest-value hour in the whole process, and it is the one most often skipped because everyone is in love with the name already.
File correctly. The right classes for what you actually sell and what you plan to sell, the wordmark and the device handled as the separate applications they are, and copyright registration where the artwork carries the value.
Keep the register. Marks, classes, application numbers, examination status, renewal dates, domains and social handles — one document, kept current, with reminders that arrive before the deadline.
Act when copied. Advisory on what has actually happened, what it is worth doing about it, and what it will cost. Sometimes the answer is a letter. Sometimes the answer is to ignore it, and we will say so.
An honest boundary
We handle strategy, search, filing coordination and portfolio management, and we work with qualified attorneys for the legal work. We are not your lawyers and nothing here is legal advice — for a dispute, you want counsel, and we will help you brief them properly.
Best done alongside branding and creative, where the search happens before the naming round rather than after it.
What you should expect to be different.
A name you are allowed to keep
A clearance search before the launch, not a cease-and-desist letter eighteen months after it, when the packaging is printed and the signage is up.
One register, kept current
Marks, classes, renewal dates, domains and handles tracked in one place, with the renewal reminded before it lapses rather than after.
A brand that is an asset on paper
Registered IP is a line investors, acquirers and lenders can value. Unregistered goodwill is a conversation.
7 services, one contract, one team.
Sectors where we already know the terrain.
Before you book the call.
Before you announce, and ideally before the packaging is printed. India's system is first-to-file in practice, so the cost of waiting is that someone else's application sits ahead of yours in the queue.
Realistically 12 to 24 months to registration, though you may use the TM symbol from the day of filing and your priority date is the filing date, not the grant date. Objections and oppositions extend it.
Not automatically. The wordmark and the device mark are usually separate applications, and the artwork itself is copyright, which is a different registration. We will tell you which of the three you actually need.
We manage the search, the filing strategy and the portfolio, and work with qualified attorneys for the legal filings themselves. We are a marketing consultancy, not your law firm, and we are clear about that line.
Trademark & Brand Protection, run by one accountable team.
Book a no-obligation discovery call. We’ll tell you honestly what we’d do first — you’ll leave with value either way.